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Zimbabwe, once known as the “Bread Basket of Africa” is facing the toughest time due to the collapsing economy, however, according to Travel professionals, experts, analytics “Tourism” can make the strongest pillar to uphold the country’s economy.
Travel Experts, professionals and media invited from all over the world converged in Harare, Zimbabwe to participate in the “Sanganai Hlanganani World Travel and Tourism Africa Fair 2010” that ended last Sunday. Zimbabwe’s Minister of Tourism and Hospitality Industry, Mr. Walter Mzembi stated at this occasion:
“The “peaceful and apolitical” tourism sector was the “bridge that links Zimbabwe to the international community. Today we are down to eight, so we must work towards a recovery position where we get back the 45 airlines and work with other airlines in order to promote accessibility of the destination. I’m preoccupied at this juncture with recovery. Once we get back to our peak levels, we can start talking about a growth in the industry”
He also emphasized that his ministry’s priority was to re-engage the country with the rest of the world. As the peak levels were at 2.5 million tourist arrivals in 1996.
“I want 2.5 million ‘cream’ arrivals – people who come into the destination and spend money,”
Currently, Zimbabwe relies mainly on the national flagship carrier airline Air Zimbabwe Flights connecting it with the rest of the world. To the contrary, a total of 45 international airlines were servicing this destination, from 100 different international source markets only a decade earlier.
Here lets remember that Zimbabwe has secured a seat on the United Nations World Tourism Organization (UNWTO) Executive Council on October 3, 2010. Today, the country is in a much stronger position to expand regional tourism and integrate regionally.
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