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Hong Kong Disneyland has created a special coupon book, “A Thousand Kisses from Hong Kong Disneyland”, which will be distributed exclusively through trade channels, to encourage pre-arrival sales from overseas markets.
The coupon book provides savings of over HK$1,000 to overseas guests. This all-new sales tool is designed to motivate overseas guests to purchase park tickets exclusively through trade outlets prior to departure. Redemption of the coupons will begin on March 6 and run through June 30, 2009 to tie in with major holidays in several Asian countries.
“‘A Thousand Kisses from Hong Kong Disneyland’ is the result of several months of consulting and planning together with our travel agent network in an effort to create an effective product that will help to drive sales for travel agents. This coupon book, a first for Hong Kong Disneyland, will help travel agents show their customers the array of entertainment and attractions we offer in a highly visual and colorful way,” said Aliana.
Some highlights of the coupon book savings are:
The coupon book also has a ‘must-visit checklist’ of the Park’s dazzling entertainment and attractions, as well as a memory keeping journal featuring an animated ‘running’ Mickey Mouse.
source: www.asiatraveltips.com
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