Travel operators launch early booking price war

Travel companies are reducing their rates and introducing a number of special package deals that include free places for children, extra holiday weeks and flights without supplement charges.

They are also telling customers that this may be the only time to find a holiday bargain for the coming year. Most travel operators have cut capacity for 2009, due to the economic downturn, which likely means that there will be few if any last-minute bargains to be had.

Thomas Cook has announced that anyone booking a holiday by February will be offered a 10 per cent discount, in addition to as much as £400 in early booking savings. First Choice is featuring £200 savings on holiday bookings for summer 2009.

Airlines are joining in the attempt to lure customers who are concerned about money during these difficult economic times. British Airways and Virgin have announced price reductions on a number of long-haul services, and foreign airlines operating out of the UK, such as Emirates and Lufthansa, have followed suit.

The steep discounts offered by tour companies are coming as the pound continues to weaken against the euro and US dollar, and holidaymakers are put off by the thought of taking long overseas breaks in the coming year.

Early bookings for Spain have decreased by 22 per cent over last year, reports Co-operative Travel, the largest independent travel agent in Britain. But bookings to Turkey are up by 8 per cent and to Egypt by 49 per cent, as travellers seek destinations that offer better value for their pound.

source: www.thomascook.com

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