Singapore visitor arrivals reached 771,000 in January 2009, registering a decline of 12.9% compared to January 2008. Visitor days were estimated at 3.3 million days, a decrease of 6.9% in comparison with January 2008. Indonesia (118,000), P.R. China (105,000), Australia (80,000), India (47,000), and Malaysia (44,000), were Singapore’s top five visitor-generating markets. These markets accounted for 51% of total visitor arrivals for the month.
Singapore gazetted hotels were estimated to generate Sin$124 million in room revenue, representing a decrease of 29.9% versus January 2008.
The Average Room Rate (ARR) in January 2009 was estimated at Sin$209, representing a decrease of 11.7% over January 2008. The Average Occupancy Rate (AOR) for gazetted hotels was estimated to reach 67% in January 2009, posting a 17.7 percentage point decrease over January 2008. Revenue Per Available Room (Revpar) decreased by 30.2% to reach Sin$140 for January 2009.
source: Asia Travel Tips
[...] Objective of the competition is aimed at travelers who are sailing on the network to independently organize their holidays. The free independent traveler every year who reach Singapore are increasing, it has decided to offer them promotions and benefits designed ad hoc. The institution has also chosen to speak the language of the Internet using as a platform for the dissemination of the contest even Face book, the social network more popular at the time. The Director of Destination Marketing of the Singapore Tourism Board – “The decision to speak directly the people of the Internet is motivated by the growth of free independent traveler who reach Singapore by making reservations through the network and we intend to work with and loyalty to their dedicated “. “Fly on Us” is one of the initiatives planned by the launch of the marketing campaign “2009 Reasons to enjoy Singapore, aimed to promote awareness of the unique offer of the town listing, through advertisements and well in 2009 good reasons to visit. Via [...]