Emirates will be offering football fans from around the UK the opportunity to purchase travel packages that include tickets for the FIFA 2010 World Cup in South Africa.
Passengers will have the opportunity to choose to watch a variety of matches at the tournament, which occurs once every four years, as well as South africa flights in economy class, business or first class.
Emirates has been an official partner of FIFA since 2006 and will continue to offer consumers these packages up until the 2014 World Cup.
Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive of Emirates, believes that this will benefit the airline’s existing passengers.
He said: "This is a fantastic opportunity for Emirates and we are pleased to be able to develop our partnership with FIFA by offering our world class travel services to football fans globally."
The international airline of the United Arab Emirates is presently the eighth largest in the world.