Shangri-La Hotels and Resorts has launched MaxiMICE – an initiative designed to boost the group’s event business.  Under the promotion, meeting organisers can enjoy a 10% credit by booking a meeting group. A maximum credit of US$5,000 is available and the credit can be used for any hotel services on their next meeting group at any of Shangri-La hotels and resorts.

The offer is applicable when confirming a meeting between beginning May and 31 December 2009.  Shangri-La offers total meeting space of over 130,000 square metres (over 1.4 million square feet), featuring pillarless, high-ceilinged ballrooms up to 2,240 square metres in key city locations.

Kent Zhu, group director of sales and marketing, said, “At Shangri-La, we understand that busy event organisers are constantly looking to maximise their returns without compromising the standard of excellence in delivering successful events. We are committed to partner with meeting organisers in making their event a stress-free and efficient affair.”