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Virgin Atlantic has launched a tactical marketing campaign on the back of the British Airways Christmas strikes, claiming that “at least there’s one British Airline you can count on”.
British Airways planes have been thrown into chaos this week as cabin crew voted heavily in favour of a 12-day strike, and it appears that already rival airline Virgin Atlantic is looking to capitalise over it. “All of us at Virgin Atlantic would like to reassure potentially stranded British Airways passengers in Australia that we still have some seats remaining over the busy holiday period to get you home to your families,” said Nick Larkworthy, Virgin Atlantic Communications Manager.
“It’s a shame that British Airways has soured the holiday plans of many– but rest assured Virgin Atlantic, Britain’s flag carrier, is ready and waiting to assist with last minute bookings.”
Virgin Atlantic has launched a tactical advertising campaign further slamming British Airways with an ad in today’s Sydney Morning Herald which reads: At least there’s one British Airline you can count on this Xmas.
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