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Virgin Atlantic has released a new brand identity across its 38 aircraft fleet, working with London-based design consultancy Johnson Banks on the new positioning.Johnson Banks partnered with the Virgin Atlantic in-house brand design team, led by Joe Ferry and Nina Jenkins.The Virgin Atlantic name, previously on the front of the fuselage, is now emblazoned across the whole of the aircraft in a custom-drawn font.The world-famous livery across the Virgin Atlantic fleet has not been redesigned since 2005, and is part of a brand refresh led by the airline’s chief executive Steve Ridgway.
He said: “Despite the most challenging economic conditions that we have encountered for some time, this is just one of many design projects that Virgin Atlantic has invested in.”
Ridgway added that the new livery would make the airline, “stand out” from the crowd, “in the sky and on the ground”, at airports all over the world.
In addition, the undercarriage of the aircraft now features the new Virgin Atlantic logo in dark purple. The iconic flag-carrying lady, who appears on all Virgin Atlantic aircraft, has also been given a cosmetic makeover and enhanced detailing, with a larger Union Jack.
Joe Ferry, head of design for Virgin Atlantic, said: “It is essential that we set a firm, confident foundation for the future of the Virgin Atlantic brand, one which is relevant in the new commercial environment. It’s critical that we portray and live our differentiating brand values.”
Michael Johnson, creative director at Johnson Banks, said: “We’ve tried hard to retain the essential elements of Virgin Atlantic’s first 25 years and refine them for the future.”
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