Travel industry scrambles to cope as Americans spend less

The sinking U.S. economy is forcing many Americans to cut back on or give up a hallowed tradition: the family vacation. A USA TODAY/Gallup Poll finds that 58% of people who normally take an annual vacation away from home will shrink their vacation spending this year –– or just not go.

The finding mirrors a 2009 travel forecast newly issued by consultants D.K. Shifflet & Associates and IHS Global Insight, which research travel behavior monthly. The firms forecast Americans will spend 9.7% less on leisure travel in April, May and June, and 9% less in July, August and September than in 2008. In sum, Americans could spend $30 billion less on leisure trips this spring and summer.

The travel industry sees the storm coming and is hustling to respond. For April, spring break time, airlines have scheduled 8.5% fewer seats than last April on domestic and international flights from the USA, according to OAG-Official Airline Guide. They’ve scheduled 8.4% fewer seats for June.

source: USA Today

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